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SOL utd (social start-up)

  1. Strategy
  2. Development

Exclusive start-up for social influencers. Amongst their clientèle they are proud to have the majority of Dutch DJ's among which Ferry Corsten.

SOLutd requested Rein's services to help them develop and design the user experience (UX) for this new platform.

Through multiple strategic auditing sessions, Rein made an inventory of their requirements and business opportunities. This then led to development of fast iterations of Axure prototypes to design and verify the approach for the user interface. This was then tested and implemented.

When launched at the beginning of 2012, SOLutd experienced explosive growth with the numbers of high profile users still growing to this day.